Support specific campaigns with landing pages, SEO, SEM, display advertising, content syndication, and reporting.
Provide comprehensive and insightful reporting and updates on marketing efforts.
Develop and implement offline marketing strategies for the brand.
Experiment with new marketing and growth channels such as influencer programs, new ad formats, co-branding marketing partnerships etc.
Keep up to date on latest trends and best practices in digital marketing.
Write all forms of content to support all marketing efforts including but not limited to web pages, blog posts, webinars, social media posts, newsletters, presentation decks and press releases;
Develop and implement creative ways to promote content and engage with online community to enhance marketing efforts;
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
Manage and drive the ASO related projects for SureRemit;
Research and implement ASO recommendations;
Conduct ongoing competitive research and provide insights to enhance marketing strategies;
Work with cross-functional teams to ensure that the website supports marketing goals